What Is Affiliate Marketing?
Affiliate marketing is the practice of promoting your website through
affiliates. These affiliates could be owners of other websites or simply
internet owners who are desirous to make some money through the promotion
of your products and services.
Basically we have two kinds of affiliate marketing strategies. There is
the one-tier program in which the affiliate is barred from recruiting sub
affiliates and only makes commission from his personal and direct sales
effort. In the two tier program, or multi tier programs, the affiliate
can recruit sub affiliates and can make commission from the commission
from the sales his sub affiliates generate.
The program works in a simple manner - an interested affiliate signs up
via a web form and then obtains banners or text links to promote your
site. If a buyer clicks a link and follows through to buy a product or
patronize a service, the referrer is noticed and then compensated
Website owners have all to gain if they get involved in affiliate
marketing. First, they can build a formidable and highly motivated sales
force without spending any money. Second, they are assured that any
payment made to the affiliate is derived from a sale he has made from his
promotional effort and not that of the website owner.
There are two ways to set up an affiliate - you can join an affiliate
program such as Commisison Junction or LinkShare or get your own
proprietary affiliate software. If you intend to set up an affiliate
program, you will need to work out the programs terms and conditions,
affiliate commission and provide banners or text links that affiliates
will display on their sites to refer visitors to your site.
Some affiliate networks worth looking into include:
Affiliate Fuel - http://www.affiliatefuel.com
ClickXchange.com - http://clickxchange.com
Commisison Junction - http://www.commissionjunction.com
Cyberbounty - http://www.cyberbounty.com
Leadhound - http://www.leadhound.com/
LinkShare - http://www.linkshare.com
Performics - http://www.performics.com
Shareasale.com - http://www.shareasale.com
TradeDoubler - http://www.tradedoubler.com
Websponsors - http://www.websponsors.com/
If you intend to set up your own affiliate program, you may have to
ensure that your affiliates are highly motivated. Research has shown that
affiliates have one thing to fear when it comes to such issues -
affiliate link hijacking. Affiliate link hijacking is the unethical
practice of someone replacing his link with that of another so that the
perpetrator gets the sale instead of the real owner of the refer ID. You
can overcome this bad practice by masking the URL so that it does not
show in the browser, hiding the page source or using a zero-frame to hide
the affiliate URL.
Lastly, you should be very carefully about affiliates who will spam in
order to push sales through. Sometimes through over enthusiasm an
affiliate can apply unscrupulous means to generate sales or promote the
products. If such a thing happens and spamming is detected, the search
engines scan ban your site and thus endanger you total SEO efforts.
Affiliate marketing can help you generate a large sale force in no time
and help reduce your website promotion costs. However like any commercial
endeavor, people will try to cheat and endanger your reputation so look
out and stamp out these acts before they stamp you out.
Good luck with your website,
nail care affiliate program